Participate in management with a focus on dissemination to athletes, etc., and accelerate business synergies between the two in the future
Mizuno Mizu Co., Ltd. (Representative Director: Tsuyoshi Kodera), as part of its "brand strategy", aims to increase awareness among athletes and hard workers comparable to them. ] I decided to welcome you as an ambassador.
Kaito Ohashi is a professional surfer representing Japan and has many achievements in the world. Currently, while serving as the representative/CEO of several companies such as apparel and general incorporated associations, he is also active as a free surfer who visualizes his own surfing around the world. In addition, I have been a shareholder of Mizuno Mizu Co., Ltd. since this year, and will continue to work with Mr. Ohashi in the future, with a view to capital and business alliances.
- Background of appointment
Mizuno Mizu Co., Ltd. has communicated the value of water, which we consider to be the value of water, through media and sales activities, with the business vision of "redefining the value of water that is close to our daily lives." The "high-quality natural water" that we handle is not only "delicious" water, but also rich in minerals that are said to be good for health. , exceeded 40 companies in 8 months of product release. In the world, we are also expanding overseas, such as Singapore Airlines handling it on the mileage customer site.
Regarding the current main product, high-concentration vanadium super oxygen water "06:01 for health & recovery", it is a product that Mr. Ohashi regularly drinks as a #functionally processed water that can be expected to recover from fatigue. , as an athlete and a business owner, I always have "drinkable oxygen" in my busy daily activities.
In the midst of this relationship, in June of this year, we also participated as a shareholder, and while gaining empathy for our management policy and VISION, we will formally act as an ambassador on August 1 [Wednesday]. I was lucky. In the future, in addition to public relations and PR activities, we will start collaborating with businesses run by Mr. Ohashi.
- Comment from Mr. Ohashi
This time, I am very happy to have been appointed as an ambassador of "Mizuno Mizu" on "Water Day", "a day to deepen understanding and interest in the importance of water". The encounter with "Mizumizu" was the sponsorship of high school professional surfer Kiku Matsumoto (active on the island of Mentawai, Indonesia) who won the general incorporated association KNOT online contest for which I am the representative director. It was an opportunity to know.
Since then, I have been drinking high-concentration vanadium super oxygen water “06:01 for health & recovery” and it has become an indispensable existence. I use it as a reserve water to restore my brain and body in the busy daily activities of athletes and company management. Mr. Kodera, the representative of Mizuno Mizu Co., Ltd., and I have the same “ambition” that we are aiming for, and have been appointed as ambassadors this time. In the future, we will accelerate both businesses under the themes of “Bringing Japanese brands to the world,” “Producing human resources to the world,” and “SDGs related to water.”
Biography of Mr. Ohashi
Featured by STAB as the world's most stylish professional surfer, and also selected as the first Japanese professional surfer to be invited to the world's best air conditioner test "STAB High" sponsored by STAB, and a charismatic free who continues to shake the world. Mr. Kaito Ohashi, who has a deep relationship with surfers Dane Reynolds, Craig Anderson, and Creed MacTaggart, and has been selected as CMO for the FORMER Japan branch, which Dane Reynolds and Craig Anderson handle, has a wide range of name recognition and activities worldwide. (Quoted from Colors Magazine article)
While serving as the representative director of LordishBehavior Co., Ltd. and representative director of KNOT online contest general incorporated association, he is engaged in multiple outside directors.